Whether it is a one time product launch, or a multiyear activation, we make sure the campaign breaks through and builds brand affinity with women and diverse gamers.
If you believe gaming is for everyone ↓
Loserfruit berry hot drop for e.l.f. Cosmetics
360 campaign connecting cosmetics and gaming with E.L.F. X LOSERFRUIT BERRY HOT DROP VAULT, a makeup collaboration with one of Fortnite’s biggest creators!
Set Design. live production. Social campaign. creator irl event.
CECC FINALS for xbox
We teamed up with Xbox and Esports U to make collegiate esports history by sending the first all-women’s Valorant team to the Collegiate Esports Commissioner's Cup (CECC), the biggest collegiate event in North America.
Tournament Series. Social Campaign. IRL event activation.
#Gameoverforheadaches for excedrin
Help gamers understand the importance of prioritizing their head health, by using Excedrin’s 6-Step Mindful Gaming Routine to avoid migraine triggers while gaming.
IRL EVENT. Tournament series. sponsored Creator streams. ROS ADS.
Cast This for XBOX & e.l.f. Cosmetics
Helping the next generation of esports casters discover what it takes to rise to the top. Using a TikTok challenge to find our candidates, we trained two aspiring casters with in-person mentors before making their debut on the main stage.
Docu series. IRL bootcamp. brand experts. Social Campaign.
The Mixer series formula for various partners
Xbox, Excedrin, Alesse, Deloitte - to name a few of the brands who have taken over our monthly IRL event that encourages gamers to connect, learn and play with like-minded gamers in their local community
event management. panel production. talent. social.
Paidia MGMT. ROSTER
Our collaborations leverage our diverse roster
