Whether it is a one time product launch, or a multiyear activation, we make sure the campaign breaks through and builds brand affinity with women and diverse gamers.
Loserfruit berry hot drop for e.l.f. Cosmetics
360 campaign connecting cosmetics and gaming with E.L.F. X LOSERFRUIT BERRY HOT DROP VAULT, a makeup collaboration with one of Fortnite’s biggest creators!
CECC FINALS for xbox
We teamed up with Xbox and Esports U to make collegiate esports history by sending the first all-women’s Valorant team to the Collegiate Esports Commissioner's Cup (CECC), the biggest collegiate event in North America.
#Gameoverforheadaches for excedrin
Help gamers understand the importance of prioritizing their head health, by using Excedrin’s 6-Step Mindful Gaming Routine to avoid migraine triggers while gaming.
Cast This for XBOX & e.l.f. Cosmetics
Helping the next generation of esports casters discover what it takes to rise to the top. Using a TikTok challenge to find our candidates, we trained two aspiring casters with in-person mentors before making their debut on the main stage.
The Mixer series formula for various partners
Xbox, Excedrin, Alesse, Deloitte - to name a few of the brands who have taken over our monthly IRL event that encourages gamers to connect, learn and play with like-minded gamers in their local community
Paidia MGMT. ROSTER
Our collaborations leverage our diverse roster